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Cookies policy

Ascend Airways Limited, legal entity code 05228762, The Victoria Barn, Wickham Hall Hadham Road Bishop’s Stortford CM23 1JG United Kindgdom, (hereinafter referred to as the “Company,” or “we”), shall undertake to ensure the security of personal information and the protection of rights of the visitors of the website (hereinafter referred to as the “Visitors”) while you use our website  (hereinafter referred to as the “Website”) and the content of it.

This Site uses cookies. This Cookies policy (hereinafter – the “Cookies Policy”) is an integral and inseparable part of the Site Usage Policy of this Site. Please note that the definitions used herein have the meaning in the Site Usage Policy and/ Privacy Policy of the Site unless clearly provided otherwise.

This Cookies Policy is effective as of 2023-10-30.


A cookie is a small text file that with unique identification number which is transferred from this Site to User’s computer’s or mobile device’s hard drive. Almost every Site uses cookie technology. The cookie is downloaded by your web browser the first time you visit a Site. The next time you visit this Site from the same device, the cookie and the information in it are either sent back to the originating Site (first-party cookies) or to another Site to which it belongs (third-party cookies). By that, the Site can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your experience when you return to the Site. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the Site, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.


Company uses cookies to learn how you interact with our content and to improve your experience when visiting our Site. For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices when you visit our Site.

Additionally, Company uses cookies to provide the User with a richer and more personalized User experience while using the Site, as well as due to other reasons. These technologies help Company to understand User behavior better, facilitate and measure the effectiveness of the Site Services, advertisements and web searches, analyze trends and improve the quality of the Site.


Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the Site as intended. These cookies are used exclusively by Company and are therefore known as first-party cookies. They are only saved on your computer or mobile device while you are actually browsing the Site. An example of why strictly necessary cookies are used is so that when you can log in to your Account. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our Site. Therefore your consent is not required for the use of strictly necessary cookies and strictly necessary cookies cannot be disabled using the features of this Site.

Company uses other type of cookies also known as performance cookies, functional cookies, marketing cookies. However, because these cookies are not strictly necessary for the use of our Site, we require your consent to use them.


Based on what function cookies have and the purpose for which cookies are used, there are five categories of cookie used by Company: strictly necessary cookies, performance cookies, functional cookies, third-party cookies and marketing cookies.

Strictly necessary cookies

Are essential in order to enable you to move around the Site and use Site Services. Without these cookies, some Site Services cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session.

Performance cookies

Gather information about how a Site is used – for example, which pages a User opens most often, and whether the User receives error messages from some pages. These cookies do not save information that would allow the User to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the Site and Site Services, and with it the User experience.

Functional cookies

Enable a Site to save information which has already been entered (such as User names, languages choices, and your location), so that it can offer you improved and more personalized functions. For example, a Site can offer you local, location-relevant product information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other Sites.

Third party cookies

We use Google Analytics, a web analysis service provided by Google, Inc (hereinafter referred to as “Google”). Google Analytics is used to analyse the use of Site and Site Services. Google Analytics generates statistical and other information about Site use by means of cookies, which are stored on users’ computers and mobile devices. The information collected by Google Analytics is transmitted to and stored with Google. Google may transmit the information collected by Google Analytics to the third parties as required by the law or when those third parties process the information in the name of Google. Google’s privacy policy is available at:

For instructions on how opt out of Google Analytics, please visit: Google Ads Settings.

Marketing cookies

Are used to deliver adverts and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited the Site or not, and this information can be shared with other organisations such as advertisers.


Basically, we use two types of cookies:

Session cookies: the file is only stored while you’re on the Site. Once your browser is shut the cookies are deleted.

Persistent cookies: these last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 90 days and two years from the date they are downloaded to your computer or mobile device. See the section below on how to control cookies for more information on removing them before they expire.


Cookie The purpose of data management Necessity The moment of creation The period of validity The data used Additional information
PHPSESSID The Cookie is designed to realize the functionality of the Site. Session Cookie. Required. First entering the Site. Until the browser window is closed. Stores the User’s session – unique identifier.
_utma 2 years from creation/update. Determines which domain to measure. Google Analytics – Cookies are used to collect information about how visitors use the Site. This uses the system developed by Google that is used on the majority of websites. Important – Google Analytics do not store any personal information about the Site Users.
_utmb 30 minutes from creation/update. Determines new sessions/visits.
_utmc Until the browser window is closed. Sets for interoperability with urchin.js.
_utmt 10 minutes. Throttles request rate.
_utmz 6 months from creation/update. Stores the traffic or campaign that explains how the User reached the Site.
_ga 2 years. Distinguishes Users.
_gat 10 minutes. Throttles request rate.


Until the browser window is closed. Protects character “w”, it is not personal information. Used to collect information about how Visitors use the Site.
amber This Cookie is used to ensure that the User does not appear in the same promotional information. Entering the Site. 100 hours. Records Company Amber.
lang The Cookie is used to save the Site language chosen by the User. Language Cookie. System might not work correctly if this Cookie is not set. Keeps information about in which language User navigates on the Site. Entering the Site or choosing the other Site language. Until the browser window is closed. Uses the choice of the Site language.


AddThis Session Cookie. Required. First entering the Site. 2 years. Stores the User‘s session – unique identifier.
city User location Session Cookie. Required. First entering the Site 1 year. Stores the User‘s session – unique identifier.


You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your User experience, and parts of our Site and Site Services may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:


Company may revise this Cookie Policy from time to time. If there is a material change to this Cookie Policy, we will post the revised policy through the Site. We encourage you to periodically review this Cookie Policy to be informed of how Company is using cookies and similar technologies.

This Cookie Policy shall be applied from the date of announcement of it on the Site.

If you have any questions or need further information about our cookie practices, please contact us at: [email protected].